Industry Event

WIPA San Francisco – St. Francis

WIPA Presents- Online and Off: Trends in Wedding Media

Magazine editors and publishers, bloggers and media experts already know what is on the horizon for 2013. They have the inside track having set trends in color, style and cuisine for 2013 in motion in late 2012. This session will helped our audience put their work directly on the cutting edge of the New Year.


We heard from two prominent members of the wedding media about trend forecasts, how to position your wedding design for best editorial coverage, how to recruit ideal clients and vendors, and how to approach media in a way that will get your work noticed.


WIPA-St-Francis-3At this session audience members: learned what editors are looking for and how to present it in the right way, found out why you should also be blogging, posting to Facebook and to Pinterest and discovered the keys to making your work  stand out in a crowded field. We were graciously hosted by the Westin, St. Francis Hotel in the heart of Union Square, San Francicso.  They created an event for us that showcased their signature polish and ambiance…. indicative of both the St. Francis and WIPA.


WIPA-St-Francis-7It is always my delight to introduce our event chairs as well as the members of our National Board who are in attendance.


WIPA-St-Francis-12Under her nom de plume, Lady Grey, editor Summer Watkins curates a circle of blogs – Grey Likes Weddings, Grey Likes Baby and Grey Likes Nesting — from the unique perspective of a professional stylist in the editorial and bridal industry. In addition to blogging, she is a regular speaker about branding and publishing and her styling work has also appeared in several magazines, blogs, and a recently published book on gift wrap. Summer has also hosted numerous workshops to teach photographers how to grab the attention of editors and is passionate about sharing her wide range of knowledge.

WIPA-St-FrancisAs the editor of California Wedding Day magazine, Lara Morgenson Burnap brings more than 15 years of editing and publishing experience to the table. Her career has spanned culture and fashion, from covering celebrity and red carpet fashion at E! Entertainment and E! Online to tracking down the latest and greatest happenings and trends as the executive editor of Los Angeles Confidential magazine. Passionate about all things beautiful from fashion and design to flowers and photography, Lara brings a distinctly California touch to the California Wedding Day. Under her guidance, California Wedding Day has grown into a sophisticated and inspirational resource and guide for the California bride. In addition, she has written numerous books on party planning, including Party Confidential.

WIPA-St-Francis-17The dessert room was amazing!  What fun…





Venue + Catering + Paper Goods + Desserts + AV: Westin St. Francis
Florals: Ornamento // Photography: Kevin Chin Photography + Cinema // Cinematography: Life in Digital // Linens: Napa Valley Linens // Guitarist: Julio Reyes // Furniture Rentals: One True Love Vintage Rentals // The Desk Set // Chocolates: Choco Vogue